D.I.Y.Y. Do It Yourself Yourself – Li Edelkoort/Mohair South Africa

 http://www.youtube.com/watch?v=BoXETzwn1Vo

Fashion and design are experiencing a revival of highly creative textiles and knits. The idea of doing yourself yourself (D.I.Y.Y.) is an innovative look at craft as never seen before. Mohair South Africa is happy to present this trend and color forecast at SPINEXPO in New York (July 18-20) and Shanghai (September 6-8) 2011.

This is such a beautiful production, have a look at it.  It really speaks to the immediacy of what we do, results are quick, work is skillful and something original and functional is created.  What we aspire to do every single day.  No mechanical interference (well, apart from our hand loom).  Lots of direct input with our own hands and hearts….we are collaborating with Li for the Maison & Objet exhibition early next month.